I recently tried out something a little different on a website that I maintain. The site has a large amount of dynamic content, generated by the site users. In order to get around the AJAX paging I needed to generate sitemaps but I only did this about once every 2 weeks. I decided to try out serving up a dynamic sitemap which generated the XML list of urls on demand.

In addition to this I started generating the page description meta-tag from the content of the page, so every page had a unique description.

The results were more than I expected, the number of visitors to the site increased by approximately 30% in 4 days.

Here’s a link to the more detailed description on my company blog.

The next trick up my sleeve is to extract keywords from the content. The Keyword meta-tag is not particularly useful in SEO terms but I’ll be updating the site’s RSS feeds soon and some keyword tagging / categorisation could be a useful addition.