Daft Punk are promoting their new album “Alive” primarily via a widget rather than a full blown site. This is a smart move in my opinion, effectively they will have a small promotional website embedded all over the internet via their technologically savvy fans. This combined with the Facebook Group, Myspace Page and YouTube channel allows them to utilise all of the additional sharing and tools provided by these services. They are creating an extremely effective marketing campaign by concentrating on providing content and then letting the social networks and blogosphere spread the message.
Oct 25 2007
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