Comments on: Why companies are struggling to "get" social media

By: 7 String Bass

7 String Bass — Thu, 13 May 2010 06:46:29 +0000

Truly interesting articles.I appreciated reading this. I need to examine much more on this topic..Many thanks for sharing a info…

By: Vero Pepperrell

Vero Pepperrell — Sat, 09 Aug 2008 17:37:00 +0000

Great post, Dave. Absolutely in agreement that the human contact vs the press release is more powerful and personal. The most common argument against it is often that the PR organisation doesn’t have time for personal contact, but as you rightly suggested, it’s a prolonged effect and becomes an investment. Speak to the blogger enough to get buy-in as an evangelist, and that person will continue to talk about the brand long after the official 3-months campaign ends.

By: Dave

Dave — Fri, 08 Aug 2008 22:45:00 +0000

The question of R.O.I. keeps being raised in relation to social media, however the outcome is often a case of creating “brand advocacy” something which is intrinsically valuable to a company but virtually impossible to put a monetary value on.

By: Paul Fabretti

Paul Fabretti — Fri, 08 Aug 2008 08:38:00 +0000

Agreed Dave. As you well know, many organisation’s structure is such that they can only move slowly to social media adoption – and even those that do take early steps are trying to measure it and control it in the way they did their early tools.

For me, the challenge is that there is no doubt, done properly, social media works, but much of the success is anecdotal – yet the set-in-stone CMO needs to see stats.

What to do? Stats exist for measuring the performance of social media, but they don’t mean much to anyone other than those use it.

By: christian anderson

christian anderson — Thu, 07 Aug 2008 06:28:00 +0000

this post is spot on. well done.

christian anderson