There is considerable talk among social media “experts” on how companies, particularly PR and marketing companies, are failing to utilise social media wisely - often getting it so wrong that they end up pissing people off. I think that we are currently seeing a change in how to communicate online which is both an evolution [...]
It’s been a hectic week what with KMP’s Future of PR technology seminar at which we soft-launched our new product - Ackura PressRoom, it won’t be formally launched until the end of the month at which point we REALLY start working on it. the video below gives a rough overview.
The Flip Video launch (I did [...]
I’ve finally found the time to finish reading “Now is Gone“, and I’m impressed.
The book is aimed at traditional Marketing and PR executives with an important message about how the communications paradigms have changed and they are now faced with an “evolve or die” situation.
The seven social media principles as outlined in the book are:
Relinquish [...]
Yesterday I received a copy of “now is gone” by Geoff Livingston with Brian Solis, courtesy of Social Media Today (thanks Lauren). I’ve only just begun to read it but it’s already proving very interesting.
The aim of the book is to introduce the benefits of social media sharing on the Internet to Marketing and PR [...]
Is it just me or does anybody else have an internal marketing BS sensor?
Maybe I’m too cynical these days, but as soon as I hear marketing speak, I switch off and stop listening. It’s the same with TV advertising, I rarely remember what product and advertisement is for - my mental walls go up as [...]
